Social Media Strategy
What It Was Like to Build a Social Media Strategy with This Chef?
How the Process Went
WEEK 0
Initial Consultation
45-minute consultation
Identified key struggles with social media and assessed current skill level
Educated client on how social media can drive real business results
Chose the best platforms to focus on for maximum impact
Outlined a realistic, sustainable content strategy based on her time and capacity
Taught her how to spark interest using storytelling, specifically through her food
Balanced the “ideal” strategy with a practical version she could stick with
Ensured she fully understood the why behind the plan—and felt confident moving forward
Made sure client felt supported and encouraged open communication
WEEK 1
Progress
Checked in with client
Checked in to ensure the client felt confident implementing the plan on their own
WEEK 2
Progress
Second check-in
Checked in on progress and encouraged the client to share any questions or roadblocks
WEEK 3
Implementation
Client posted strategy